Three hundred points publications '17 — '21
Media Technologies and Posthuman Intimacy
Constructing a theory of intimacy describing processes occurring between a 'human' subject and information creations, author shows in what way and in what phases that relationship is built and what its nature is.
Author prof. Jan Stasieńko Ph.D.
Published on December 16, 2021 by Bloomsbury Publishing
Public Television in Poland
Political Pressure and Public Service Media in a Post-communist Country
This book examines the professional activity of public television journalists in Poland operating in the still unstable system of a post-communist state, to demonstrate how the media can work in the public interest to strengthen democracy.
Author prof. Agnieszka Węglińska Ph.D.
Published on October 4, 2021 by Routledge
Banking, Money and International Finance
Global Stock Market Development
Quantitative an Behavioural Analysis
This book provides an innovative tool for assessing global stock markets. It describes the complex concept of ‘stock market development’ in light of classical and behavioural finance theories and considers both quantitative and behavioural aspects.
Author prof. Marcin Kalinowski Ph.D.
Published on September 27, 2021 by Routledge
Measuring Brand Efficacy along Customer Journey
This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.
Author prof. Jacek Kall Ph.D.
Published on September 9, 2021 by Routledge
Economics, Education and Youth Entepreneurship
The book offers a comparative analysis of the economic education of young people in Poland and throughout the world. It examines the historical emergence of economies and economic thinking and decision-making as well as the different philosophies and educational systems in the EU and the USA.
Authors prof. Marian Noga Ph.D. and prof. Andrzej Brzeziński Ph.D.
Published on July 23, 2021 by Routledge
Communicating Aggression in a Megamedia World
This book describes how, in the era of megamedia culture, aggression in communication constitutes a threat to the communication community.
Author prof. Beata Sierocka Ph.D.
Published on March 23, 2021 by Routledge
Routledge Studies in Innovation,Organizations and Technology
Digital Business Models
Perspectives on Monetisation
The scope of the book includes the relationship between the monetisation and scalability degree of business models. The book describes the place and role of the digital business ecosystem in the process of digital transformation.
Authors prof. Adam Jabłoński Ph.D. and prof. Marek Jabłoński Ph.D.
Published on October 12, 2020 by Routledge